About Regal Gifts

Our Story

Regal Gifts Corporation is a national catalogue,
e-commerce and direct-selling company with its head office and operations located in Barrie, Ontario Canada. The Regal brand has been part of the Canadian landscape for over 8 decades and is the dominant player in the unique gift, household and kitchen item and jewellery market for the direct selling industry in Canada.

Story

1928

Regal was first established in 1928, when a young Canadian envelope salesman named William McCartney first put his entrepreneurial vision to the test.

Intrigued with the idea of manufacturing his own greeting cards, he approached a small card company in Toronto. With the support of a woman who would later become his wife, William McCartney launched Regal, a name chosen by his “bride-to-be.”

1928

Regal was first established in 1928, when a young Canadian envelope salesman named William McCartney first put his entrepreneurial vision to the test.
Intrigued with the idea of manufacturing his own greeting cards, he approached a small card company in Toronto. With the support of a woman who would later become his wife, William McCartney launched Regal, a name chosen by his “bride-to-be.”


About Regal Gifts

In the 1940s, Regal began helping Canadian schools, sports teams, clubs & non- profit organizations with their fundraising efforts. Today Regal is Canada's leader in fundraising partnerships nationwide offering an easy and profitable program designed with all the right tools for fundraising success.

In the 1940s, Regal began helping Canadian schools, sports teams, clubs & non- profit organizations with their fundraising efforts. Today Regal is Canada's leader in fundraising partnerships nationwide offering an easy and profitable program designed with all the right tools for fundraising success.

About Regal Gifts

 Story

Since the early days, Regal has continued to stand for the business values young Mr. McCartney set as his guideposts:

  • A great selection of unique, quality, value-priced products
  • A commitment to providing Canadians with the means to earn extra money
  • And an unwavering commitment to customer service excellence

Since the early days, Regal has continued to stand for the business values young Mr. McCartney set as his guideposts:

  • A great selection of unique, quality, value-priced products
  • A commitment to providing Canadians with the means to earn extra money
  • And an unwavering commitment to customer service excellence


Story

Generations of Canadians have fond memories of selling, fundraising and shopping with the Regal catalogue. The Regal catalogue is a true "institution" in Canada, with over 80% brand recognition. The brand is emotive, holding a strong, warm, connection with of Independent Representatives and millions of consumers.

Generations of Canadians have fond memories of selling, fundraising and shopping with the Regal catalogue. The Regal catalogue is a true "institution" in Canada, with over 80% brand recognition. The brand is emotive, holding a strong, warm, connection with our Independent Representatives and millions of consumers.

Story

Story

Today

Regal re-located its head office, call centre and warehouse to beautiful Barrie, Ontario in 2006. Regal continues to be famous for its unique products that include greeting cards & gift wrap, handy household helpers, kitchen gadgets, home & seasonal decor, unique, personalized gifts and jewellery, all sold at great prices with an average item price below $20. There is no other catalogue like it in the Canada.

Today

Regal re-located its head office, call centre and warehouse to beautiful Barrie, Ontario in 2006. Regal continues to be famous for its unique products that include greeting cards & gift wrap, handy household helpers, kitchen gadgets, home & seasonal decor, unique, personalized gifts and jewellery, all sold at great prices with an average item price below $20. There is no other catalogue like it in the Canada.


Regal is sold through:

  • Independent Representatives who operate micro-businesses selling Regal products to friends, family, co-workers and neighbours. These representatives sell to consumers at retail and earn their revenue through a discount based upon their sales level.
  • Fundraising members who capitalize on the brand recognition and long history of fundraising to raise money for their school, church, sports-club, daycare etc.

"Canada’s Most Loved Catalogue Selling Company"